Friday, October 15, 2010

Advertisers still with Glenn Beck

I only recently learned that Glenn Beck is not as much of a money maker for Fox as one might think. Apparently, most advertisers refuse to have their commercials run during Beck's show. It's only fifteen, believe it or not. They even have a name for a show like this-- Empty Calories. It's not too imaginative or clever but  it makes its prosaic point about the kind of tinderboxes Fox involves itself with. I was also somewhat heartened to learn that Beck's ratings  have dropped this year. He's still got a lot of viewers, but he was at something like 2.8 million a night and now he's maybe 2.3 million. It's still troubling that that many people  continue to watch him but it's reassuring to know that some people-- a lot, actually-- reject him after some time.  
  • RG Entertainment (I Want Your Money)
  • Goldine
  • Carbonite
  • Lifestyle Lift
  • Publishers Clearing House
  • News Corp. (Fox News' The O'Reilly Factor)
  • Merit Financial
  • News Corp. (Fox News' election coverage)
  • Wholesale Direct Metals (
  • The Scooter Store
  • News Corp. (Fox News' College Challenge)
  • Public Notice (
  • Rosland Capital
  • Newsmax
  • American Advisors Group
  • News Corp. (Fox News election coverage)
  • Citizens United (Battle for America)
  • The Scooter Store
  • News Corp. (Fox News' Special Report)
  • Miralus Healthcare (ActivOn)
  • The Foundation for a Better Life
  • Miralus Healthcare (ActivOn)
  • AARP Medicare Supplement Plan

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